Why us | Wilson&Wilbur

Our Story

Wilson&Wilbur was founded with a clear vision: A resilient and growing economy powered by the rapid mobilization and application of research within organizations. Too often, groundbreaking insights remain trapped in academic journals or industry reports, while organizations struggle to apply evidence-based strategies in real-world decision-making. We saw the need for a firm that uses a specialist approach by translating industry-specific research into actionable solutions-helping businesses, governments, and nonprofits turn knowledge into lasting impact and innovation. With a team of experts spanning multiple disciplines, we work collaboratively with our clients to ensure they stay ahead. From policy design to corporate strategy, we make research work for you.

W&W's Mission

To help organizations build sustainable value today for more resilient industries tomorrow.

Core Advisors

With a strong network and substantial database of specialized advisors and researchers, Wilson&Wilbur identifies the right fit for each project. Our advisors hit the ground running by asking the right questions and leveraging their expertise and experience.

Stephanie Hanna

Stephanie's areas of expertise include technology adoption and use, strategy, mixed-methods research, and sustainability accounting. She is trilingual and has strong capabilities in project and team management.

Danielle Rice

As a clinical psychologist working in an academic hospital and private practice setting, Danielle engages in various social determinants, mental health, program evaluation, and policy proposal development and evaluation.

Thierry Paul

Thierry is an innovation leader with expertise in strategic planning, IP, technology, R&D partnerships, and commercialization, backed by strong leadership and stakeholder management experience.

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Mari Somerville

As a clinician and health systems researcher, Mari uses implementation science and behaviour change to improve health service delivery, achieve value-based care, and develop evidence-based policies.

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Rebecca H. Liu

Rebecca brings over 10 years of leadership, and project management experience in the academic, public, and private sector. She led projects on technology assessments and user experience.

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Joslyn Trowbridge

As a governance expert, Joslyn translates evidence and best practices into actionable recommendations and supports initiative implementation through multi-stakeholder engagements.

Consultant

George Mansour

George Mansour is a Bachelor of Commerce student at Concordia University with experience in financial analysis and market strategy across the real estate and finance sectors, including work with Sotheby’s and ECC (Dubai, UAE). He brings strong skills in financial modeling, research, and data-driven analysis.

Consultant

Smit Patel

As an applied machine learning engineer with advanced training in AI and robotics, Smit uses large language models and end-to-end ML systems to evaluate, audit, and translate complex AI research into practical, real-world applications.

Intern

Nicole Han

Nicole Han draws on her studies in finance, economics, and data science at the University of Toronto and experience in market research, competitor benchmarking, and client consulting to assist Wilson&Wilbur’s executive team with internal operations and client projects.