Healthcare is not only a public good, it is a powerful economic engine.

Wilson&Wilbur helps governments, health organizations, and industry partners design and execute economic development strategies that strengthen healthcare systems while driving sustainable growth.

Our approach connects policy, investment, workforce, and innovation ecosystems to translate healthcare strengths into long-term economic value.

A resilient health system is one built at home

Investment Attraction and Ecosystem Strategy

We help regions and organizations assess, design, and strengthen healthcare and life sciences ecosystems that attract investment, talent, and innovation. Our work includes:

Mapping healthcare, life sciences, research, and innovation assets.
Identifying growth opportunities across clinical care, R&D, manufacturing, and digital health.
Designing ecosystem strategies aligned with regional and national economic priorities.
Supporting partnerships between health systems, academia, industry, and government.

Economic Impact and Investment Analysis

We quantify the economic value of healthcare investments to support decision-making, funding strategies, and policy development. Our solutions include:

Economic impact assessments for healthcare and life sciences initiatives.
Cost-benefit and return-on-investment analyses.
Business cases for public and private sector investment.
Evidence to support funding, procurement, and partnership decisions.

Global Partnerships and Market Development

We support Canadian healthcare and life sciences organizations in building strategic partnerships and accessing new markets, while helping international partners engage with Canada’s health ecosystem. Our work includes:

Structuring cross-border partnerships and collaborations, including access to know-how and talent.
Supporting international market entry and expansion strategies.
Facilitating collaborations across research, innovation, and commercialization.